History
The South African Creativity Foundation was founded in 1986.
For the first few years, the focus was on developing creativity and innovation skills in business and education groups within South Africa.
Since the mid-nineties SA Creativity Foundation moved into the international arena and has trained individuals and organizations in more than 50 countries. Apart from the business and education focus the Foundation has profiled and trained numerous international sports teams including the Springbok rugby team, the Springbok Sevens team, the SA Netball Team as well as many Olympic athletes and golfers.
In 1995 the Foundation organized the first International Creativity Conference (ACRE) and it has been an annual event since then. ACRE developed into one of the most prestigious and admired creativity, creative thinking and innovation conferences in the world. Since its inception, every ACRE has been fully booked.
ACRE is rated amongst the top three international creative thinking conferences in the world. For the past three decades, we attracted top experts and leaders in the field of creativity and innovation to present sessions on applied creativity to business, leadership, education, sport, and the environment to probe the cutting edges of possibilities. We will do so in 2025 again. Join us!
Testimonials
“South Africa’s ACRE creativity conferences are among the most important in the world today. They expose both educators and future leaders in business, government, and the social sciences to the miracle of creative thinking and the challenge of using it to make the world a better place.”
Tim Hurson (Bestselling Author, Creative Leader – Mindcamp, CANADA)
“What ACRE has accomplished in 24 consecutive years of promoting creativity and innovation, is unequalled by any other such iniative in any other part of the world. Kobus Neethling’s ‘why not dream’ has blossomed into an ever-rising wave of creativity and innovation that has spread like a tsunami across Africa and continents further afield.”
David Venter (Vlerick Business School, Belgium)
Selected Delegate Feedback
“ACRE28 was a game-changer! The sessions were thought-provoking, the speakers were world-class, and the networking opportunities were unparalleled. I left feeling inspired, motivated, and equipped with fresh ideas to drive innovation in my field.”
“The ACRE conference is unlike any other. It seamlessly blends creativity, leadership, and innovation in a way that challenges conventional thinking. The insights I gained will shape my approach to problem-solving for years to come.”
“If you want to expand your perspective and push the boundaries of what’s possible, ACRE29 is the place to be. The calibre of discussions and depth of expertise shared here are second to none.”
“I walked away from ACRE with not only inspiration but also tangible strategies I could implement immediately. The balance between visionary ideas and practical takeaways is what sets this conference apart.”
“ACRE brings together some of the brightest and most creative minds across industries. The conversations sparked here don’t just stay in the room—they ignite action and real change.”
“ACRE is where ideas take flight. The environment is electric, the people are dynamic, and the sessions are designed to challenge, inspire, and transform. I can’t recommend it enough!”
“The energy at ACRE is absolutely contagious. Every session, every conversation, and every interaction left me feeling more empowered and ready to tackle the future with confidence.”
“Attending ACRE is the best investment I’ve made in my career. The knowledge, connections, and inspiration I gained were beyond my expectations. I’ll definitely be back!”
“ACRE is the perfect space for those looking to push boundaries and challenge the status quo. It’s a melting pot of ideas, inspiration, and game-changing strategies. I left feeling re-energised and ready to take my work to the next level.”
“This conference is a creative playground for anyone serious about innovation and leadership. The hands-on sessions, engaging discussions, and brilliant speakers make ACRE a truly immersive experience.”
“ACRE is where you meet the people who are shaping the future. The networking alone was worth the trip, but the insights I gained will stick with me for a lifetime!”
“I had high expectations, but ACRE exceeded them in every way. Every speaker, workshop, and conversation was an opportunity to learn, grow, and connect with like-minded professionals who are leading change in their industries.”
“The best part of ACRE? It’s not just about big ideas—it’s about applying them. I walked away with concrete strategies to implement immediately, and I’ve already seen results!”
“I’ve been to many conferences, but ACRE stands out as one of the most impactful. The atmosphere is electric, the insights are groundbreaking, and the people are incredible. Can’t wait for the next one!”
“ACRE is a must for anyone serious about leading with creativity and vision. It was refreshing to be in a space where innovation isn’t just talked about—it’s lived and breathed.”
“ACRE has redefined my expectations and goals. It challenges you to think bigger, act bolder, and embrace new ways of working. It was truly transformational.”
“I’ve never felt more engaged and inspired at an event. The energy at ACRE is unmatched, and the insights are invaluable. If you’re serious about creativity, leadership, and growth, this is the place to be!”
“What makes ACRE truly unique is how it brings together professionals from different industries to share and cross-pollinate ideas. The perspectives I gained here will impact my work for years to come.”
“ACRE isn’t just a conference—it’s an experience. It made me rethink how I approach creativity, leadership, and collaboration. It’s a must for anyone looking to grow and evolve.”
“This is a space where bold thinkers thrive. ACRE creates the perfect environment for challenging assumptions, embracing new perspectives, and developing groundbreaking solutions.”