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ACRE Creativity Conference

Deon Roux

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Dream It. See It. Build It.

The Power of a Vision Board

“Every skyscraper was once a sketch. Every successful company was once an idea. Every great leader first saw a future that no one else could yet imagine.”

Every breakthrough business, bold innovation, and great leader starts with a vision. In this inspiring and interactive session, you’ll discover that a vision board is far more than a collection of pictures—it’s a powerful tool for unlocking creativity, sharpening focus, and turning ambitious dreams into measurable business results.

Designed for leaders and managers, this presentation explores how to create a compelling vision, inspire teams around a shared future, and transform ideas into action. You’ll leave with practical techniques to build a vision board that doesn’t just decorate a wall—it drives decisions, fuels motivation, and helps turn today’s dreams into tomorrow’s achievements.

Key Learnings

By the end of this session, participants will be able to:

  • Understand why a compelling vision is the foundation of creativity, innovation, and effective leadership.
  • Learn how vision boards engage both rational and creative thinking to strengthen motivation and maintain focus.
  • Discover a practical process for creating a meaningful vision board that aligns personal aspirations, team objectives, and organisational goals.
  • Explore techniques for translating inspiring ideas into achievable goals, priorities, and daily actions.
  • Understand how leaders can use shared vision to build alignment, engagement, and commitment within their teams.

Three Key Takeaways

  1. A clear vision creates purposeful action. Great achievements begin by clearly seeing the future you want to create before taking the first step.
  2. What you focus on shapes your results. A well-designed vision board keeps important goals visible, strengthens motivation, and helps guide everyday decisions.
  3. Vision without action remains a dream. The real power of a vision board lies in using it as a living tool that inspires consistent action, learning, and progress towards meaningful outcomes.

Deon’s Bio

In 1994, Deon and a colleague co-founded Dry Ice International. The partnership continued for ten years, after which Deon acquired full ownership of the company and embarked on an ambitious journey of growth and expansion.

Under his leadership, Dry Ice International has grown into South Africa’s leading dry ice business. Over the past decade, the company has achieved sustained annual growth exceeding 25%. Today, the group operates five factories strategically positioned across South Africa, supplies customers nationwide, and has established a retail network of more than 80 distribution points.

Deon sees his primary role in business as that of visionary, inspirer, strategist, innovator and motivator. He has a particular passion for creativity, entrepreneurship and turning ideas into commercially successful businesses. Over the years, he has established more than 20 product brands, many of which have contributed significantly to the group’s growth.

His entrepreneurial achievements have been recognised by ActionCOACH’s Business Excellence Forum & Awards (BEFA), where he received the Entrepreneur of the Year award for three consecutive years.

Deon has also been actively involved with BNI (Business Network International) for more than 12 years. He served as President of the Silver Linings Chapter in Pretoria East from 2014 to 2015, during which the chapter achieved Platinum status.

In 2023, he became the founding President of BNI Superabundant, a hybrid chapter built around an ambitious vision for business networking and growth. Superabundant subsequently became the largest BNI chapter in South Africa and the first South African chapter to achieve Diamond status, growing to more than 100 members.

Deon is also the co-founder and leader of the Wilgers Business Group in Pretoria East, where businesspeople meet regularly to explore and learn about the spiritual principles that underpin successful businesses and purposeful leadership.

Outside the boardroom, Deon is a keen endurance sportsman. He enjoys cycling and road running and has completed two Comrades Marathons, two Sani2C mountain-bike races and four Ironman events. He is also a licensed private pilot, with aerobatic flying in a Russian fighter jet ranking among his more memorable aviation experiences.

Deon lives in Pretoria and has been married to his wife, Vanessa, for 34 years.

At the heart of his approach to life and business is a simple philosophy: Dream Big!

Deon’s Links

Website:

  • https://dryice.co.za/
  • www.dryiceblasting.co.za
  • www.dryiceafrica.co.za

LinkedIn: Profile

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