Organisational Culture Eats Strategy for Breakfast
(and adds creativity and innovation for flavour)
Culture can be defined as an organisation’s fundamental beliefs and assumptions about what the company is about and how its members should behave. The way we do things around here.
Building an organisational culture to support creativity and innovation is important and critical in the future. This is not an easy task. In this session, we will explore the role of leadership in creating the right culture to inspire and motivate employees to be more creative and innovative. You will walk away with handy tips to implement it in an organisation.
In this session we will explore:
- Organisational cultures
- Strong cultures versus weak cultures
- Leadership roles
- Organisational creativity
- Organisational innovation
Ziska’s Bio
Professor Ziska Fields is an Associate Professor in the College of Business and Economics, Department of Business Management at the University of Johannesburg (UJ). She is an external researcher and habilitator at the Chair of Innovation Research and Technology Management, Chemnitz University of Technology, Germany. She is one of the Ambassadors for the World Creativity and Innovation Week (WCIW) and World Creativity and Innovation Day (WCID) in South Africa. The WCIW/D’s mission is to encourage people to use new ideas, make new decisions, and take steps toward making the world better through creative thinking.
Her main research focus area and passion is theoretical and applied creativity across various disciplines and contexts. She developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education.
She edited seven books published by IGI Global and contributed to various chapters on creativity. The edited books are titled: Achieving sustainability using creativity, innovation and education: a multidisciplinary approach; Using Global Collective Intelligence and Creativity to Solve Wicked Problems: Emerging Research and Opportunities; Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution; Responsible, Sustainable and Globally Aware Management in the Fourth Industrial Revolution; Handbook of Research on Information and Cyber Security; Collective creativity for responsible and sustainable business practice; and Incorporating Business Models and Strategies into Social Entrepreneurship.
Professor Fields’s objective is to make a difference by empowering people and helping them reach their full potential by using their creativity and encouraging them to contribute to making the planet a safer and healthier environment for all living creatures. She firmly believes that education, creativity, innovation, and entrepreneurial action can help people to create a better and sustainable future for themselves and society.