Who is Your Who?
See the future with empathy inspiring customer insights!
Top-performing organizations see the future through their customer’s eyes. They do this by prioritizing customer insights and building empathy.
Inform your view of the future with a deeper understanding of those you serve, whether they are customers, consumers, users, students, or employees. Stand in their shoes, uncover the characteristics of their desired experience, and plan for the future based on what they want and need.
In this session we will:
- Develop a grounding in the foundations of “experience research” (CX, UX, EX) to generate powerful insights into beliefs, values and motivations
- Reflect on the key target Personas that represent your ideal customers
- Connect with customer needs and desires so they become raving fans and brand champions
- Envision and activate a future that connects your ‘why’ with your ‘who’
Susannah Childers is the Founder and Creator of Possibility for her facilitation company, Ah Ha!
As a master facilitator of more than, she designs and facilitates organizational learning, strategic planning & innovation workshops for client organizations ranging from corporate teams at Procter & Gamble and Walmart to non-profits like The United Way Worldwide and local boards.
Susannah’s work helps clients connect knowledge and experiences to drive innovation and discovery. Her work is about creating transformative experiences helping people work better together, building insights and imagining what’s possible.